Sacramento Salon & Beauty Directory

Alaina & Company

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Alaina & Company is a hair salon on Lincoln Street in Roseville, California, owned by Alaina Rolleri, a licensed cosmetologist. The menu centers on hair color, from glosses and toners and solid all-over color through partial and full highlights, root touch-ups and bold fashion color, alongside haircuts, blowouts and add-on treatments. The portfolio shows custom color, blonding, split dye and cut work.

About

Signature Custom Color is the most involved color option, a fully tailored service that can include root melts, lowlights and glossing; final pricing may vary with hair length, density and color history. For bold, vivid or fashion looks, Creative Color Transform is a multi-step service that can include lightening, color correction and custom color placement. It requires a consultation before booking and a $50 deposit for new clients. Creative Accent, starting at $200, is a custom placement of vivid or fashion color on its own.

New clients can book a New Client Consultation for $15, which maps out a hair transformation; the fee is applied toward a future service. Tinsel is priced per bead, starting at $5, and two to four beads is typical depending on hair density and the look wanted. Add On Treatment, $20, offers a choice of bond repair, hydrating or voluminous treatment alongside a color service.

Buy Now, Pay Later is available in person for bookings from $50 to $4,000, subject to approval before the appointment. The salon is open Tuesday, Friday and Saturday from 10 AM to 7 PM and closed the rest of the week. Cancellations need at least 48 hours' notice; cancellations within 24 hours may be charged 25% of the scheduled total, and same-day cancellations and no-shows are charged 50%. Arriving more than 15 minutes late may lead to the appointment being modified or rescheduled, which can result in a cancellation fee.

Services

Final prices may vary.

Color and blonding from glosses and toners through highlights and full custom color, plus haircuts, blowouts, tinsel, consultations and color add-on treatments.

Tinsel $5+
New Client Consultation $15
Add On Treatment $20
Blowout $65
Haircut $75+
Gloss / Toner $85+
Root Touch Up $120+
Mini Highlight $165+
Creative Accent $200+
Partial Highlight $200+
Signature All Over Color $200+
Full Highlight $245+
Signature Custom Color $300+
Creative Color Transform $450+
Adjustment Price at booking

Photos

Meet the team

Alaina Rolleri Owner, licensed cosmetologist

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.alainaco.glossgen… (opens in a new tab)

Highlights: Signature Custom Color, a fully tailored service with root melts, lowlights and glossing
Creative Color Transform for multi-step bold, vivid or fashion color, with a consultation first
Buy Now, Pay Later in person for bookings from $50 to $4,000, subject to approval
Tinsel hair beads, priced per bead
Portfolio spanning custom color, blonding, split dye and cut work
Good for: first-time color clients
planning a bigger color change
lived-in blonding maintenance
bold or fashion color
regular blowouts
haircut and style refresh
Treats: root regrowth
tone adjustment
gloss and toner refresh
highlights and blonding
bold fashion color
color correction
Techniques: custom color
root melts
lowlights
glossing
toner
highlights
mini highlights
tinsel
split dye
color correction

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