A Soft Touch by Maria

The business makes up clients for weddings, proms, sweet sixteens, bat mitzvahs, engagement parties, christenings, bridal showers, birthdays and anniversaries, as well as fashion shows, model shoots and other special events. Makeup is offered in several styles: airbrush, traditional brush application, a lightly applied high definition look that still conceals, and high-pigment dramatic makeup for runway, editorial, television and celebrity work.

Booking starts with an availability check against the calendar of booked events. A makeup trial, usually about 1.5 hours, can be held at the studio or at the client's location. The artist travels to any location where services are needed; travel beyond one hour from the studio carries an additional fee, which is set at the trial or at booking. On the day, makeup is applied before the garment goes on, with the aim of finishing before photographers arrive. The artist can stay at an event all day if requested, and can provide touch-ups on site. Hair styling is also available, and a team member may be matched to the client and their party. Larger groups can be accommodated, with a team of makeup artists assisting the owner.

The business has a background in print, television, film, fashion and celebrity productions, and its client list includes corporate, television, print, film and celebrity work. Clients come from many backgrounds and ethnicities and include all ages. The portfolio covers wedding, family, commercial, fashion, swimwear and headshot work. The business works with a few local vendors, including photographers Fade to Black and Cassarino Studios, NY Nights Entertainment, and Flowers by Brian. Client wedding testimonials are shared on the website, and reviews can be read on the storefront page.

The business aims to make each person feel comfortable and camera-ready, with makeup built around the client's own look, the occasion and a customized touch-up kit for the day.