Liliana Aranda

Liliana Aranda founded Faces by Liliana, where she works as an esthetician, and launched the business in 2010. Before that she spent sixteen years in advertising art direction, ending before 2009, and her earlier background also covers advertising and entertainment. Since moving into skin care, her career has spanned spa services and the development of skin care products and devices.

Her training includes Cinta Aveda Institute in San Francisco, where she passed the State Board exam after graduating. She also holds a Bachelor of Fine Arts in Advertising from Academy of Art University in San Francisco and a Certificate of Specialization in Entrepreneurship and Innovation from Harvard University School of Business. She has completed the Nasdaq Entrepreneur Center's Milestone program three times, served as a Cornerstone Mentor in its Milestone Circle in 2021 and 2022, and is a charter member of its Women's Entrepreneurial Circle Program.

Alongside her own client work, she teaches lash enhancement and has taught for skin care companies. She is a sought-after lash enhancement educator in California. She has hosted the 'Think And Grow Rich' Facebook Live Workshop since 2015 and has been a featured guest on several skin care and spa industry podcasts. She has won the Cinta Aveda Top Retail Sales Award three times, was named a Top 10 Lash Artist in the Skin Games in 2019, and has been featured in over 150 national newspapers, magazines and websites.