Leonardo Rocco

Leonardo Rocco works as a hair artist and founded the Rocco Donna salon in Miami Beach. He arrived in Miami in 2004 after running a family business in Argentina. He has more than 25 years in the field and has worked with more than 300 artists. For more than eight years he served as International Artistic Advisor to Aloxxi International, joining its creative team in 2013, and he gave bilingual seminars and lectures through the company's education department. Starting in 2006 he spent 15 years as spokesperson for Unilever's hair care brands, including Dove and Suave Professionals, with a focus on the Latino market in the United States. His film and photo credits include video shoots, photo sessions and TV productions, where he has worked with celebrity clients on major look transformations. He also runs an agency that supplies beauty professionals for TV productions, photo shoots and events. He presents at hair shows in the United States and Latin America, including ISSE Chicago and Cosmoprof Las Vegas. His approach goes beyond cutting, grounded in attitude and passion for the profession.