Gina Caraballo

Gina Caraballo founded For Love & Beauty and works as a Los Angeles-based makeup artist and brow specialist. She has more than 20 years in the beauty industry. Early in her career she assisted celebrity makeup artists, and her work since has spanned ad campaigns, TV productions, editorial shoots, celebrity clients and global beauty education.

She learned brow work by working alongside brow expert Kelley Baker and a senior member of Baker's team during a hiring process. Her specialty is brow shaping and tinting, aiming for feathered brows that look natural alongside a glowing complexion.

She believes healthy brows begin with good ingredients, and that brow care should feel purposeful, restorative and tied to wellness. She developed the brow formulas at home before founding the business, beginning with Brow Radiant.