Emily Nickels

Emily Nickels is a West Michigan hair and makeup artist with over a decade of beauty experience. She holds a cosmetology license, trained at Paul Mitchell the School Grand Rapids, and earned a bachelor's degree from GVSU in marketing and finance. She also worked in a family-owned marketing department alongside her salon work. Her background includes New York Fashion Week. A career high point was leading a team of 25 artists on NYFW work that crossed 8 states. She has also written for The Cut, which reaches more than 12,000 stylists in the Midwest. Her bridal work is soft and romantic hair and makeup, and she offers previews, preparation guidance and a custom beauty timeline for wedding mornings. Her other specialties are custom extensions and lifestyle hair, with quick style tips and product recommendations. Her approach is a personalized experience that fits into busy schedules.