Ash Fortis

Ash Fortis is the owner of XO Hair Lab and works as a platform artist. She built the salon and spa to bring hair and skin care to the community, and leads the team while working on the growth of its stylists and the business. She graduated with honors and apprenticed at a high-end salon. Ash was an original co-creator and owner of Pulp Riot hair care, which was developed from the ground up. Pulp Riot was later sold to L'Oreal, and Ash continues to educate for the brand and works closely with its team. She shares knowledge digitally, in salons and on stages in other countries, and is the author of Hair to dye for, published in May 2020. Ash has national and international publications and award nominations.