Alex Lobos

Alex Lobos is the owner and founder of the studio and works as a makeup artist and empowerment beauty coach. She began moving into beauty in 2006 and became a licensed esthetician in 2008. Her early career in Los Angeles began when a makeup portfolio led to a position with MAC Cosmetics. She was later appointed a SENNA Artist Trainer and assisted on the set of The Tonight Show and on SENNA editorial photo shoots.

Her training includes formal studies in drawing, color theory, painting, rendering, design and photography, along with hands-on SENNA brow training while working at SENNA Cosmetics Makeup & Brow Studio. In 2009 she launched a makeup and brow bar inside Beauty Collection in Malibu, California. She moved to Texas in 2011 and began working in San Antonio with photographers and clients. Past clients include Grammy Award-winning artist Vikki Carr and media personality Elizabeth Chambers. She also serves as a Sector Expert for Canvas8, a London-based behavioral insights and consumer research agency.

Her specialties are natural, balanced brow shaping and makeup, non-invasive eyebrow artistry, facial detailing, timeless makeup, and professional education on at-home routines. She works with women of all ages, backgrounds and preferences. She has been recognized for guest experience, business culture and strong customer satisfaction.