Alex Brownsell

Alex Brownsell co-founded Bleach London and is its Creative Director. She worked as a hair stylist before starting the brand, and she developed the bleach, toner, dye and care range, including the permanent hair dye line. She is an international colour expert. She appears in the Bleach Lab video series, which explains the science and techniques of home bleaching and colour, and she shares hair care tips, including five steps for repairing damaged hair. She is taking on new clients at the Los Angeles salon for the first time in a decade.