Alana Dzurek

She founded Beverly Hills Hair Free and owns it. At the Dallas office her listed titles are Chief Executive Officer and Chief Empowerment Officer. Alana is a licensed electrologist with more than 28 years in the field and has practiced electrology since beginning that career. Her training includes the Berkowits School of Electrology in New York City and the Baltimore International Skin Care Institute, and she holds a business marketing degree from the University of Phoenix. Earlier, she was founder and CEO of Permanent Solutions in the Washington, DC metro area. She created the Beverly Hills Hair Free System, a set of treatment protocols, and runs an online certification course in that system for people training to become electrologists or hair removal technicians. Her hair removal work centers on the face, underarms and bikini line, performed with multi-probe galvanic electrolysis, with pain management adjusted to each client's comfort. Alana also researches the history and current state of electrolysis and considers where the field is heading. Disrupt Magazine named her one of its Top Ten Inspirational Entrepreneurs in 2022, Top 100 Magazine ran a 2022 cover feature on her, and she was inducted into the Marquis Who's Who registry.